TRAVIS HENKALINE
MARKETING & CREATIVE LEADER
01 PROFILE
MY GREATEST STRENGTHS
LEADERSHIP
STRATEGIC THINKING
CREATIVITY
PROJECT MANAGEMENT
BRANDING
CONSUMER TARGETING
PROBLEM-SOLVING
Professional Profile
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20+ years of successful leadership experience at the department head level
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Led the FOX 17 Creative Services team, earning over 50 Emmy Award nominations and winning 17
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Multi-Emmy Award winner, including an Emmy Award for a campaign I conceptualized, wrote, directed, shot, and edited
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Proven record in talent development, with two team members advancing to become Marketing Directors at other television stations during my time at FOX 17
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Successfully launched five newscasts and guided FOX 17 Morning News to become the #1-rated morning newscast in the market
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Consistently maintained FOX 17 News At Ten as the #1-rated late newscast in the market for most of my tenure
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In 2023, FOX 17 was recognized for producing the nation's top weather marketing campaign among FOX affiliates
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Pioneered numerous sales promotions generating millions, including the renowned FOX 17 Pay It Forward campaign, a leading community outreach program in West Michigan
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Actively served on two community boards: March of Dimes and Ele's Place, demonstrating commitment to community involvement and leadership.
03 EXPERIENCE
November 2005 - PRESENT
The E.W. Scripps Company
Regional Director of Marketing
My core responsibilities include developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. I oversee teams of marketing professionals, manage budgets, and leverage market insights to ensure the successful promotion of our products.
October 2002 - November 2005
FOX 55
Creative Services Director &
Non-Traditional Sales Manager
I was responsible for leading a dynamic team in crafting innovative and visually compelling marketing materials that effectively communicated our brand's unique identity and value proposition. My creative direction and strategic planning played a pivotal role in elevating our brand's presence and engagement.
As a Non-Traditional Sales Manager, my primary responsibilities involved identifying and cultivating non-traditional revenue streams through innovative marketing strategies. I collaborated with Account Executives and clients to develop customized, mutually beneficial solutions, enhancing the brand's presence and revenue growth.
August 2000 - October 2002
WB 26
Senior Promotions Producer
Led the development of high-impact marketing campaigns and supervised a team of creative professionals. My responsibilities included conceptualizing, producing, and overseeing the execution of promotional materials, ensuring they effectively communicated our brand's value and resonated with our target audience.
June 1998 - August 2000
NBC 22 & FOX 45
Promotions Producer
I excelled in crafting compelling marketing content and campaigns to engage and captivate the target audience. I harnessed my creative talents to develop visually appealing and impactful promotional materials that effectively communicated the value of our products or services.
CONTACT
Thank you for your interest. Please feel free to contact me for any business inquiries or to simply say hello. henkaline_t@yahoo.com
Tel: 616-914-6414