MARKETING PORTFOLIO
Marketing has always held a special place in my heart. From my earliest memories, I can recall being captivated by the power of advertising – those iconic jingles and unforgettable visuals that etched themselves into my mind as a child. After all these years, I can still tell you what makes up a Big Mac...in the form of a song. That's a testament to the indelible impact of effective marketing.
Throughout my career, I've had the privilege of collaborating with exceptional producers and creative minds who share my passion. One of the greatest joys of my life is working alongside these talented individuals to craft marketing materials that not only engage and inspire but also drive meaningful changes in consumer behavior. I thrive in the dynamic world of marketing, and I'm excited to continue leveraging my experience and passion to make a significant impact.
Pay It Forward - Event Reel
One of the projects I'm most proud of. I pitched this initiative for a 4-week run during a ratings period. It was so well received that we extended it. It's been going for 13 years. It's generated millions of dollars in sponsorship revenue, highlighted amazing people, and is the #1 thing the station is known for. It's been recognized with multiple Emmy Awards.
Life Happens Campaign
Sample spots from a campaign I conceptualized, wrote, directed, shot, and edited. This campaign received an Emmy Award. The concept was to illustrate the benefit of watching a news station that provides multiple entry points to jump in, so it works for your busy schedule.
Meet FOX 17 Campaign
We had a considerable challenge. We had just lost a lot of our on-air talent. We had new people in place, but viewers didn't know them. We took a head-on approach and produced a series of spots introducing our new team. This campaign was nominated for an Emmy Award.
Noah Weather Campaign
We had the Super Bowl, so we had to do something big! Who better to be a spokesperson for your weather coverage than Noah? We got busy and built a small set on the cheap in the station garage. This campaign was honored by FOX as the best weather campaign in the country.
Talent's Home
We had a relatively new lead female anchor on our morning news. She was terrific and really got out in the community, but unless you were at those events, you didn't know that. We put together this spot to showcase her commitment to our community.
Problem Solvers - Talent
Our franchise, FOX 17 Problem Solvers was gaining traction and we were starting to be known for it in the market. We wanted to showcase our talent and his passion for this initiative. This campaign was nominated for an Emmy Award.
Problem Solvers - Viewer
This is a continuation of our Problem Solvers campaign. This highlights how we capitalized on showcasing the amazing results our Problem Solvers were getting.
I'm A Ten Campaign
We were preparing to launch an 11PM newscast. We had an idea. What if we presented our two late options as a personality trait instead of just a time slot? We produced a series of promos showcasing our 10s and 11s. This campaign received an Emmy Award and was recognized nationally with a ProMax Gold Award.
Viewers Talk Campaign
A very simple concept, but very effective. We simply shot viewers talking about why they choose FOX 17. The stylized production stood out in the market from our competitors who were taking a very traditional approach to news marketing. This campaign received an Emmy Award.
Start Local, Stay Local
We're the only station in town that doesn't go from local news in the morning to a national news show. We wanted to point that out. Sometimes you can really standout if you make a news promo that doesn't look anything like a news promo. We put together this Emmy Award winning animated promo.
It's Good To Know Campaign
This is a long video, but it illustrates the depth of a campaign I conceptualized and the various phases. This doesn't include every element of this Emmy Award winning campaign, but a very good sampling of how the campaign went from image, to weather, to news, to sports and even :05 second IDs.